Oscar Mayer "The cold dog"
Targeting - Individuals who appreciate novelty food items and are open to trying unique flavor experiences. The campaign aims to attract those with a sense of adventure in their culinary choices.
Core Theme of the Campaign -
The campaign's interesting take lies in the bold and humorous approach to food innovation. By turning a savory classic like hot dogs into a frozen dessert, Oscar Mayer plays with the boundaries of traditional flavor profiles, sparking curiosity and conversation.
About the
Campaign -
Oscar Mayer's "The Cold Dog" campaign introduces a quirky product – hot dog-flavored popsicles, or "Cold Dogs," offered as frozen treats
Formula applied by the Campaign to elicit customer action -
The primary highlight is the unusual and unexpected nature of the product itself – a popsicle that captures the essence of a hot dog, showcasing Oscar Mayer's creativity and willingness to experiment with unconventional ideas.
Business Title
A Look at
the Campaign
- Innovative Product: Introduces hot dog-flavored popsicles, challenging conventional notions of frozen treats.
- Limited-Time Offering: Available for a specific duration, creating a sense of exclusivity and urgency.
- Humorous Branding: Leveraging humor with a playful product name, "The Cold Dog," aligning with Oscar Mayer's brand image.
- Engagement: Generates buzz and engagement through the unexpected and shareable nature of the product.
- Mobile Promotion: Utilizes the iconic Wienermobile to travel around specific locations, enhancing visibility and engagement.
- Viral Potential: Aims to capture attention on social media platforms, encouraging user-generated content and discussions.
- Stunt Marketing: Aligns with previous "Stupid or Genius" campaign, embracing unconventional ideas and sparking conversations.